for The Oxbow

   Built between curves of the Missouri River, The Oxbow is an apartment building offering both a quieter living experience and accessibility to downtown KC, bridging the gap between city life and slower pace.

   Asked to deliver branding, signage, and promotional materials, we drew inspiration from location. An oxbow by definition means "bend in a river," thus the name, the bow of the X, and the river line used throughout the brand. A simple idea used to align what separates The Oxbow in location and lifestyle.